Presented by 3v3 Anywhere & Experience Reading & Berks County
Your Game. Your Experience. Your Ultimate Fan Zone Destination.
This summer, 3v3 Anywhere is teaming up with Experience Reading & Berks County to bring the ultimate small-sided soccer experience to the official World Cup Fan Zone!
On the mornings of Friday, July 4th, and Saturday, July 18th, we are deploying up to 4 of our signature, fast-paced inflatable fields right onto Penn Street for a high-energy youth tournament series. This isn’t just another summer tournament. It is a full-day soccer festival. After your team dominates the streets, the party moves inside the climate-controlled Santander Arena for a stress-free, premium World Cup watch party featuring a massive 40-foot screen, outdoor beer gardens, and interactive fan activations.
What’s in Store at the 3v3 Anywhere Activation
- High-Density Street Soccer: Experience the speed and skill of street soccer. Step into our structurally safe, heavy-duty containment enclosures engineered for rapid, continuous play, maximum ball touches, and immediate player engagement.
- Official Fan Zone: Watch the amazing international soccer matches live on the giant jumbo screen in a climate-controlled arena.
- A True Festival Atmosphere: Beyond the pitches, immerse yourself in cultural dance performances from the Lancaster One World Festival, a world-class entertainment, and an array of global food truck flavors!
Event Feature |
Details & Location |
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Date & Time |
Friday, July 3, 2026 – Ages U9 and U10, Boys and Girls July 18th, 2026 – Ages U11 and U12, Boys and Girls Tournaments kick off at 9 am. |
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Location |
Fan Zone: Reading Arena (Santander Arena), 700 Penn Street, Reading, PA 3v3 Tournaments in the Street Fest Penn Street, Reading, PA |
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Admission |
FREE community event (Rain or Shine!) |