Presented by 3v3 Anywhere & Experience Reading & Berks County

3v3 Anywhere logo

Your Game. Your Experience. Your Ultimate Fan Zone Destination.

This summer, 3v3 Anywhere is teaming up with Experience Reading & Berks County to bring the ultimate small-sided soccer experience to the official World Cup Fan Zone!

On the mornings of Friday, July 4th, and Saturday, July 18th, we are deploying up to 4 of our signature, fast-paced inflatable fields right onto Penn Street for a high-energy youth tournament series. This isn’t just another summer tournament. It is a full-day soccer festival. After your team dominates the streets, the party moves inside the climate-controlled Santander Arena for a stress-free, premium World Cup watch party featuring a massive 40-foot screen, outdoor beer gardens, and interactive fan activations.

  

What’s in Store at the 3v3 Anywhere Activation

  • High-Density Street  Soccer: Experience the speed and skill of street soccer. Step into our structurally safe, heavy-duty containment enclosures engineered for rapid, continuous play, maximum ball touches, and immediate player engagement.
  • Official Fan Zone: Watch the amazing international soccer matches live on the giant jumbo screen in a climate-controlled arena.
  • A True Festival Atmosphere: Beyond the pitches, immerse yourself in cultural dance performances from the Lancaster One World Festival, a world-class entertainment, and an array of global food truck flavors!

Event Feature

Details & Location

Date & Time

Friday, July 3, 2026 – Ages U9 and U10, Boys and Girls

July 18th, 2026  – Ages U11 and U12, Boys and Girls 

Tournaments kick off at 9 am.

Location

Fan Zone: Reading Arena (Santander Arena), 700 Penn Street, Reading, PA

3v3 Tournaments in the Street Fest Penn Street, Reading, PA

Admission 

FREE community event (Rain or Shine!)