Presented by 3v3 Anywhere & Experience Reading & Berks County
Your Game. Your Experience. Your Ultimate Fan Zone Destination.
This summer, 3v3 Anywhere is teaming up with Experience Reading & Berks County to bring the ultimate small-sided soccer experience to the official World Cup Fan Zone!
On the mornings of Friday, July 3rd, and Saturday, July 18th, we are deploying up to 2 of our signature, fast-paced inflatable fields right onto Penn Street for a high-energy youth tournament series. This isn’t just another summer tournament. It is a full-day soccer festival. After your team dominates the streets, the party moves inside the climate-controlled Santander Arena for a stress-free, premium World Cup watch party featuring a massive screen, outdoor beer gardens, and interactive fan activations.
What’s in Store at the 3v3 Anywhere Activation
- High-Density Street Soccer: Experience the speed and skill of street soccer. Step into our structurally safe, heavy-duty containment enclosures engineered for rapid, continuous play, maximum ball touches, and immediate player engagement.
- Official Fan Zone: Watch the amazing international soccer matches live on the giant jumbo screen in a climate-controlled arena.
- Immerse the family in live global entertainment. This is FREE to enter, and there will be live music, food, vendors, soccer activities, and a beer garden outside the Doubletree Hotel. The Fan Zone on Penn Street will be open from 11 am-7 pm on 7/3, 7/4, 7/18, and 7/19
Event Feature | Details & Location |
Date & Time | Friday, July 3, 2026 – postponed to 7/18 due to the heat advisory. July 18th, 2026 – Ages U9 & U10 and U11 & U12, Boys and Girls Tournaments kick off at 9 am (7/3) and 11 am (7/18). |
Location | Fan Zone: Reading Arena (Santander Arena), 700 Penn Street, Reading, PA 3v3 Tournaments in the Street Fest Penn Street, Reading, PA |
Admission | FREE community event (Rain or Shine!) |